Brine pickles fresh, organic produce from local farmers in California. Even our spices are fresh. Just because pickling is a preservation process doesn’t mean you can use dried-up thyme or week-old asparagus that’s already a little spongy. We want to give our customers crisp, crunchy and delicious pickled vegetables and fruits. Most of all, we want to expand people’s palates and prove that pickles don’t always come in a green or red variety.
As a founding member of Procter & Gamble’s first-ever Beauty & Grooming upstream trends organization, Alexis Wintrob forecasted sociocultural, color and fashion trends for P&G’s Beauty & Grooming division. For nearly a decade, Alexis focused on identifying and understanding new and emerging trends and applying them to category-leading businesses for P&G.
In addition, Alexis led a cross-category trends team within P&G’s Global Fragrances & Flavors Organization while also training to be a perfumer. During her tenure leading this group, she developed innovative processes and tools that reduced cost while increasing trends adoption and activation across the company.
Since leaving P&G, Alexis continues to provide trend-centric expertise in a variety of capacities. She has guided a global
auto-maker on the implementation of an organizational trends structure and forecast framework. Alexis has worked with Fortune 100 clients to develop customized investigations of specific trend-forward themes while analyzing language and expression around emerging category benefits.
As a Senior Strategist at Landor, Alexis established a trend forecasting practice within the global branding consulting and design agency. The future-centric knowledge inspired thought leadership, creativity, and attracted new business.
Her experience tracking long-, mid-, and shorter-term trends has helped her appreciate the fundamental importance of bringing holistic, captivating experiences to consumers when they want and need it most. She approaches her work with a global perspective and believes it is essential to tap into a diverse set of creative inspirations.