FIAT CHRYSLER AUTOMOBILES:
ORGANIZATIONAL TRENDS STRUCTURE
Guide the building, development, and implementation of an internal trends organization for the leading global automaker.
Gained deep understanding of corporate culture and internal practices.
Synthesized trend resources, observations, and category-specific research.
Managed, designed, and executed customized content and activation tools to drive integration and adoption.
CEO endorsed activation tool and distribution to all global executives.
Cross-functional adoption of trend knowledge and resources
Materials now fueling innovation across numerous global initiatives.