IMMERSIVE TRENDS ANALYSIS, SYNTHESIS, AND TRANSLATION
Guide organizations on the identification of emerging long-, mid-, and short-term trends. Provide research and manifestations to support shifts (e.g. socio-cultural, category-specific, color, olfactive)
Ground new business opportunities in a comprehensive story that reveals culturally-relevant and consumer-centric insights and desires.
Provide a product or category-focused landscape assessment of what is emerging in targeted and adjacent industries.
Deliver focused support on integrating consumer-centric sensorial and olfactive understanding into business propositions.
Curate a customer journey map — from initial contact with a brand or service through the ongoing long-term relationship with the customer.
I’ll be your eyes and ears at industry conferences and trade shows by providing thorough summaries with strategic recommendations for how the learnings can be directly applied to your business.
Lead university-level lectures. Present trend-oriented topics at industry-wide conferences and author thought-leading white papers.
Proud to have partnered with the following brands:
Every Day Parisian, February 2017
Every Day Parisian, December 2016
Every Day Parisian, June 2016
LinkedIn, August 2016
A-Line Magazine, May 2011
As a founding member of Procter & Gamble’s first-ever Beauty & Grooming upstream trends organization, Alexis Wintrob forecasted sociocultural, color and fashion trends for P&G’s Beauty & Grooming division. For nearly a decade, Alexis focused on identifying and understanding new and emerging trends and applying them to category-leading businesses for P&G.
In addition, Alexis led a cross-category trends team within P&G’s Global Fragrances & Flavors Organization while also training to be a perfumer. During her tenure leading this group, she developed innovative processes and tools that reduced cost while increasing trends adoption and activation across the company.
Since leaving P&G, Alexis continues to provide trend-centric expertise in a variety of capacities. She has guided a global auto-maker on the implementation of an organizational trends structure and forecast framework. Alexis has worked with Fortune 100 clients to develop customized investigations of specific trend-forward themes while analyzing language and expression around emerging category benefits.
As a Senior Strategist at Landor, Alexis established a trend forecasting practice within the global branding consulting and design agency. The future-centric knowledge inspired thought leadership, creativity, and attracted new business.
Her experience tracking long-, mid-, and shorter-term trends has helped her appreciate the fundamental importance of bringing holistic, captivating experiences to consumers when they want and need it most. She approaches her work with a global perspective and believes it is essential to tap into a diverse set of creative inspirations.