PROCTER & GAMBLE:
TREND IDENTIFICATION

CHALLENGE

Work to establish an internal global trend capability to drive category scale.

Create a foresight-driven culture that inspires the development of idea-led, technology-enabled initiatives.

APPROACH

Forecasted socio-cultural, color/fashion, and fragrance & flavor trends.

Synthesized trend resources, observations, and category-specific research.

RESULTS

Broadened market appeal by influencing brand strategies to incorporate trend observations, insights and olfactive ingredient applications for global brands across multiple categories (e.g. Dawn, Downy, Febreze, Fekkai, Gain, Herbal Essences, Head & Shoulders, Olay, Old Spice, Secret, etc.).