LANDOR FUTURE COORDINATES:
TRENDS CAPABILITY AND CONTENT DEVELOPMENT
Establish an internal sociocultural trends capability practice, point-of-view forecast, and tools.
Assessed emerging sociocultural, technological, economical, environmental, and political drivers as well as cross-category niche findings.
Synthesized learnings to identify meaningful and relevant patterns and overarching themes that will impact consumers desires and behaviors.
Identified four emerging sociocultural trend territories and cross-category insights targeted towards consumer package goods clients.
Completed trend identification, content creation, and capability practice establishment in under a year.
Implemented knowledge across client portfolio.