Guide the building, development and implementation of an internal trends organization for a leading global automaker.

Gained deep understanding of corporate culture and
internal practices.

Synthesized trend resources, observations and category-specific research.

Managed, designed and executed customized content and activation tools to drive integration and adoption.

CEO-endorsed activation tools and distribution to all global executives.

Cross-functional adoption of trend knowledge and resources.

Materials now fueling innovation across numerous global initiatives.