FRAGRANCE CONTRIBUTOR AND BRAND CONSULTANT:
EVERY DAY PARISIAN LIFESTYLE BLOG
Collaborate with Paris-centric photographer to expand her digital presence with the development of a lifestyle website and blog.
Contribute fragrance articles for the website.
Consulted in the development of everydayparisian.com proposition and initial launch content. Leveraged strategic and consumer understanding to identify the:
Communication tone, content topics and content organization
Surpassed target KPIs in year one.
Site has global reach with traction in Chicago, New York City, Paris, Los Angeles, Melbourne and London