As a founding member of Procter & Gamble’s first-ever Beauty & Grooming upstream trends organization, Alexis Wintrob forecasted sociocultural, color and fashion trends for P&G’s Beauty & Grooming division. For nearly a decade, Alexis focused on identifying and understanding new and emerging trends and applying them to category-leading businesses for P&G.
In addition, Alexis led a cross-category trends team within P&G’s Global Fragrances & Flavors Organization while also training to be a perfumer. During her tenure leading this group, she developed innovative processes and tools that reduced cost while increasing trends adoption and activation across the company.
Since leaving P&G, Alexis continues to provide trend-centric expertise in a variety of capacities. She has guided a global auto-maker on the implementation of an organizational trends structure and forecast framework. Alexis has worked with Fortune 100 clients to develop customized investigations of specific trend-forward themes while analyzing language and expression around emerging category benefits.
As a Senior Strategist at Landor, Alexis established a trend forecasting practice within the global branding consulting and design agency. The future-centric knowledge inspired thought leadership, creativity, and attracted new business.
Her experience tracking long-, mid-, and shorter-term trends has helped her appreciate the fundamental importance of bringing holistic, captivating experiences to consumers when they want and need it most. She approaches her work with a global perspective and believes it is essential to tap into a diverse set of creative inspirations.