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    <lastmod>2020-08-21</lastmod>
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      <image:title>Home - Alexis wintrob</image:title>
      <image:caption>FOUNDER</image:caption>
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      <image:loc>https://static1.squarespace.com/static/55df7ec5e4b0496d7ba312a4/t/5bbba8cd652dead950675101/1539090198371/art-by-lonfeldt-711404-unsplash.jpg</image:loc>
      <image:title>Home - Category Landscape Audits</image:title>
      <image:caption>Provide a product or category-focused landscape assessment of what is emerging in targeted and adjacent industries.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55df7ec5e4b0496d7ba312a4/t/5bbba988e4966ba898c90079/1539090198377/scott-webb-186122-unsplash.jpg</image:loc>
      <image:title>Home - Bring The Outside In</image:title>
      <image:caption>I’ll be your eyes and ears at industry conferences and trade shows by providing thorough summaries with strategic recommendations for how the learnings can be directly applied to your business.</image:caption>
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    <image:image>
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      <image:title>Home - Thought Leadership</image:title>
      <image:caption>Lead university-level lectures. Present trend-oriented topics at industry-wide conferences and author thought-leading white papers.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/55df7ec5e4b0496d7ba312a4/t/5bbba92fe5e5f0c9761bdb3f/1539090198375/marqui-719035-unsplash.jpg</image:loc>
      <image:title>Home - Experience Design</image:title>
      <image:caption>Curate a customer journey map — from initial contact with a brand or service through the ongoing long-term relationship with the customer.</image:caption>
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      <image:title>Home - Sensorial &amp; Olfactive Consultation</image:title>
      <image:caption>Deliver focused support on integrating consumer-centric sensorial and olfactive understanding into business propositions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55df7ec5e4b0496d7ba312a4/t/5bbba60fb208fc67bcd890fc/1539090198369/scott-webb-219409-unsplash.jpg</image:loc>
      <image:title>Home - Holistic Storytelling</image:title>
      <image:caption>Ground new business opportunities in a comprehensive story that reveals culturally-relevant and consumer-centric insights and desires.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55df7ec5e4b0496d7ba312a4/t/5bbba4a77817f7ce2b64998d/1539090198367/nathan-dumlao-583873-unsplash.jpg</image:loc>
      <image:title>Home - Cultural Shifts: Trend Identification</image:title>
      <image:caption>Guide organizations on the identification of emerging long-, mid-, and short-term trends. Provide research and manifestations to support shifts (e.g. socio-cultural, category-specific, color, olfactive)</image:caption>
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    <loc>http://www.adbconsultinglimited.com/about-2</loc>
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    <lastmod>2018-06-11</lastmod>
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      <image:title>About</image:title>
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    <lastmod>2016-08-08</lastmod>
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    <loc>http://www.adbconsultinglimited.com/experience</loc>
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    <lastmod>2018-10-05</lastmod>
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    <lastmod>2017-02-15</lastmod>
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    <lastmod>2018-09-27</lastmod>
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    <loc>http://www.adbconsultinglimited.com/ingredients</loc>
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    <lastmod>2018-10-02</lastmod>
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      <image:title>About - Alexis Wintrob Founder</image:title>
      <image:caption>As a founding member of Procter &amp; Gamble’s first-ever Beauty &amp; Grooming upstream trends organization, Alexis Wintrob forecasted sociocultural, color and fashion trends for P&amp;G’s Beauty &amp; Grooming division. For nearly a decade, Alexis focused on identifying and understanding new and emerging trends and applying them to category-leading businesses for P&amp;G. In addition, Alexis led a cross-category trends team within P&amp;G’s Global Fragrances &amp; Flavors Organization while also training to be a perfumer. During her tenure leading this group, she developed innovative processes and tools that reduced cost while increasing trends adoption and activation across the company. Since leaving P&amp;G, Alexis continues to provide trend-centric expertise in a variety of capacities. She has guided a global auto-maker on the implementation of an organizational trends structure and forecast framework. Alexis has worked with Fortune 100 clients to develop customized investigations of specific trend-forward themes while analyzing language and expression around emerging category benefits. As a Senior Strategist at Landor, Alexis established a trend forecasting practice within the global branding consulting and design agency. The future-centric knowledge inspired thought leadership, creativity, and attracted new business. Her experience tracking long-, mid-, and shorter-term trends has helped her appreciate the fundamental importance of bringing holistic, captivating experiences to consumers when they want and need it most. She approaches her work with a global perspective and believes it is essential to tap into a diverse set of creative inspirations.</image:caption>
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    <loc>http://www.adbconsultinglimited.com/approach-1</loc>
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    <lastmod>2018-09-27</lastmod>
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      <image:title>Approach</image:title>
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      <image:title>Approach</image:title>
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    <loc>http://www.adbconsultinglimited.com/ingredients-2</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2018-10-02</lastmod>
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      <image:title>Copy of Ingredients - Alexis Wintrob Founder</image:title>
      <image:caption>As a founding member of Procter &amp; Gamble’s first-ever Beauty &amp; Grooming upstream trends organization, Alexis Wintrob forecasted sociocultural, color and fashion trends for P&amp;G’s Beauty &amp; Grooming division. For nearly a decade, Alexis focused on identifying and understanding new and emerging trends and applying them to category-leading businesses for P&amp;G. In addition, Alexis led a cross-category trends team within P&amp;G’s Global Fragrances &amp; Flavors Organization while also training to be a perfumer. During her tenure leading this group, she developed innovative processes and tools that reduced cost while increasing trends adoption and activation across the company. Since leaving P&amp;G, Alexis continues to provide trend-centric expertise in a variety of capacities. She has guided a global auto-maker on the implementation of an organizational trends structure and forecast framework. Alexis has worked with Fortune 100 clients to develop customized investigations of specific trend-forward themes while analyzing language and expression around emerging category benefits. As a Senior Strategist at Landor, Alexis established a trend forecasting practice within the global branding consulting and design agency. The future-centric knowledge inspired thought leadership, creativity, and attracted new business. Her experience tracking long-, mid-, and shorter-term trends has helped her appreciate the fundamental importance of bringing holistic, captivating experiences to consumers when they want and need it most. She approaches her work with a global perspective and believes it is essential to tap into a diverse set of creative inspirations.</image:caption>
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    <loc>http://www.adbconsultinglimited.com/cases_everyday</loc>
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    <lastmod>2018-10-05</lastmod>
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      <image:title>Cases_Everyday</image:title>
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    <loc>http://www.adbconsultinglimited.com/approach-3</loc>
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    <lastmod>2018-10-08</lastmod>
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      <image:title>Copy of Approach</image:title>
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      <image:title>Copy of Approach</image:title>
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    <loc>http://www.adbconsultinglimited.com/cases_fca</loc>
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    <lastmod>2018-10-08</lastmod>
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      <image:title>Work 2</image:title>
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  <url>
    <loc>http://www.adbconsultinglimited.com/capabilities-2</loc>
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    <lastmod>2018-10-09</lastmod>
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      <image:title>Copy of Capabilities - Bring The Outside In</image:title>
      <image:caption>I’ll be your eyes and ears at industry conferences and trade shows by providing thorough summaries with strategic recommendations for how the learnings can be directly applied to your business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55df7ec5e4b0496d7ba312a4/t/5bbca7167817f74d89c68d74/1539037205036/alex-litvin-790876-unsplash.jpg</image:loc>
      <image:title>Copy of Capabilities - Thought Leadership</image:title>
      <image:caption>Lead university-level lectures. Present trend-oriented topics at industry-wide conferences and author thought-leading white papers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55df7ec5e4b0496d7ba312a4/t/5bbca7167817f74d89c68d6a/1539024750086/scott-webb-219409-unsplash.jpg</image:loc>
      <image:title>Copy of Capabilities - Holistic Storytelling</image:title>
      <image:caption>Ground new business opportunities in a comprehensive story that reveals culturally-relevant and consumer-centric insights and desires.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55df7ec5e4b0496d7ba312a4/t/5bbca7167817f74d89c68d70/1539025217676/marqui-719035-unsplash.jpg</image:loc>
      <image:title>Copy of Capabilities - Experience Design</image:title>
      <image:caption>Curate a customer journey map — from initial contact with a brand or service through the ongoing long-term relationship with the customer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55df7ec5e4b0496d7ba312a4/t/5bbca7167817f74d89c68d6e/1539034824110/michael-nunes-654506-unsplash.jpg</image:loc>
      <image:title>Copy of Capabilities - Sensorial &amp; Olfactive Consultation</image:title>
      <image:caption>Deliver focused support on integrating consumer-centric sensorial and olfactive understanding into business propositions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55df7ec5e4b0496d7ba312a4/t/5bbca7167817f74d89c68d68/1539090318950/nathan-dumlao-583873-unsplash.jpg</image:loc>
      <image:title>Copy of Capabilities - Cultural Shifts: Trend Identification</image:title>
      <image:caption>Guide organizations on the identification of emerging long-, mid-, and short-term trends. Provide research and manifestations to support shifts (e.g. socio-cultural, category-specific, color, olfactive)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55df7ec5e4b0496d7ba312a4/t/5bbca7167817f74d89c68d6c/1539035014261/art-by-lonfeldt-711404-unsplash.jpg</image:loc>
      <image:title>Copy of Capabilities - Category Landscape Audits</image:title>
      <image:caption>Provide a product or category-focused landscape assessment of what is emerging in targeted and adjacent industries.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.adbconsultinglimited.com/approach</loc>
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    <lastmod>2018-10-09</lastmod>
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      <image:title>Copy of Approach - IMMERSIVE TRENDS ANALYSIS, SYNTHESIS AND TRANSLATION</image:title>
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